Thesis.....

Nike Shoes


The long-lived Nike brand has made years of durable and eye catching shoes through their effective advertising campaigns that use rhetoric to draw in the target consumers.

From the Stars

When i saw this photo of the nike tennis shoe it instantly caught my eye due to the bright colors on the front of the shoe. When you first look at the shoe it looks somewhat like a firework or some kind of star, etc. Then when you take a closer look you can see that under the nike swoosh it says "meteors". So the shoe was designed to look like a meteor falling out of the sky. The burning colors on the front and the star trail on the back are a dead give away to what the ad is trying to do by grabbing  your attention. Even with the black background looking like the night sky, adds to the effect of the entire meteor scheme. The Pathos of this ad can be somewhat like its creating the feeling of amazement, such as this shoe is out of this world and its some kind of crazy new technology or alien object. All of the shoe is highlighted and stands out to the naked eye trying to appeal to your eyes. Its gives off the feeling that this is something thats not the ordinary shoe, it is something new and hot. But when you think about the Ethos of this ad, immediately its false because a shoe can't be falling from outter space and isn't a meteor. Still though it is a clever advertisement and the colors play of each other every well. But a shoe coming from Nike does have a lot of credibility due to the companies long existence, they are obviously doing some then right. The shoe must be very durable and comfortable even though its not from the cosmos. When you think about Logos in this ad theres not much to say because the ad is basing the shoe of a meteor and its not possible but then again it would be logical to buy a shoe that would be from out of this world. Overall this ad does appeal to the ordinary person and is a clever idea with the "meteor" scheme on the black "sky" background. I would have to say it is well done by Nike, and I personally like how they lit up the O in the meteors to look like a star. 

Visuals Around Campus

after reading the pages in the book it really started to get me thinking about all of the things around campus that i never paid attention to. now looking back on it everything that is in my view has the intentions of changing my opinion on something in the world. as in coming up to my dorm i see signs about not drinking and doing the right thing. before reading this section i knew how big time companies always try to subconsciously make u choose their products whether it be through a commercial or ad in a magazine. for instance most fast food companies will have the colors red orange or yellow bc those colors tend to make the mass majority of people feel hungry. but on the other hand it can be more obvious than that like bolded letters in a textbook indicating vocab words. it gives you an uneasy feeling knowing that literally everything there is in life is trying to make u think a certain way. makes me think that is there anything i really do thats all my own decision, which obviously it is but it still is crazy. i personally think that if a person has the knowledge to make a person or group of people think what they intend for them to do has some impressive abilities under their belt. well thats all for now, i guess till the next blog session.