Through out todays society it is well known that humans are quite shallow people and that people expectations of how a person should be physically "beautiful" is an almost impossible feat, and can lead to destroying peoples lives. People in the United States in pre-fastfood seemed to be very fit and muscular, but as it seem in recent years the average body fat percentage has been raised on an exponential scale. Due to the major fast-food chains such as McDonalds and Wendys, they have single handedly caused a huge upraise in the health of Americans. Lobbyists for these corporations say that they aren't forcing the food down their customers throats, but if you get in your car and take a ride down the street there will be at least 1 fast-food place every mile, if that. If that isn't clear enough every fast-food place has the use of yellow, red, or orange and these colors have been proven to encourage appetite, once again the marketing camping in designed around getting the average person to consume their heart attack on a bun.
While opening up a magazine there will be countless ads of these "beautiful women and men showing off some product that will magically make you more attractive or help lose weight. Every person is always looking for that extra boost in confidence to seem more attractive to the opposite sex. In turn believing that if they purchase this product it will do that for them. This is where the marketing campaign board makes there paycheck, by getting inside the head of their target market.
Even in cartoons for kids the characters are never out of shape and are disproportionate to what they would actually look like in real life. For instance, the barbie doll has a very small waste, abnormally long legs and neck, not to mention her bigger than average chest. The book does a good job of depicting this very well in a real life photo of what the Barbie doll would look like compared to a super model, and its not good.
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